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BMW
Mini
Purpose
Category
- Shifter Upgrades and Components
This product was last offered at the strikethrough price on
05-30-2026
This product was last offered at the strikethrough price on
05-30-2026
This product was last offered at the strikethrough price on
06-14-2026
This product was last offered at the strikethrough price on
06-14-2026
The ULTIMATE shifter upgrade for your BMW! Experience more precise throws, less shift lever travel, and an all-around transformation in your shifting experience.
For dozens of years, enthusiasts have critiqued the imprecise and vague feeling of BMW manual transmissions. Plagued with long throws, fore and aft play in gear, and a generally loose feeling, your OEM BMW shifter leaves much to be desired. While most standard carrier-mount short throw shifter kits will aid in reducing throw length and eliminating side-to-side play in gear, some enthusiasts long for a hardcore, race-inspired shifter that completely removes play and excessive throw length. At Turner Motorsport we share the same desire and set out to offer the ULTIMATE upgrade with this Performance Chassis Mount Short Shifter.
WHY UPGRADE?
Factory BMW shifter assemblies are complex by nature. The main component of this assembly is the shift carrier, a cast aluminum piece positioned inside the transmission tunnel that incorporates bushings at both ends for mounting. Like most factory parts, these bushings are designed to reduce NVH (noise, vibration, and harshness) transmission to the cabin. To the spirited driver, however, these bushings translate to flex and vagueness in the shift lever. Moreover, because this carrier is mounted to both the transmission and the body, the entire shifter assembly will "float" with the driveline, further increasing the vague and imprecise feeling of your shifter.
Our Performance Chassis Mount Short Shifter removes the shift carrier assembly entirely—removing any prospect of flex caused by bushings or driveline movement. By contrast, this chassis mount shifter offers a drastic reduction in shift lever travel, vagueness, and side-to-side play. An elevated base allows for moving the fulcrum point upwards, resulting in a much shorter and more precise throw. Shift times are further reduced by a tall, "rally style" shift lever, used to aid in leverage while also bringing the lever closer to the steering wheel. Our design incorporates a proprietary centering spring design, which is adjustable for increasing or decreasing self-centering force. In short, this design eliminates all the drawbacks of your factory BMW shifter, translating to more control, greater precision, shorter throws, and faster shift times.
FEATURES & BENEFITS
Reduced Throw: Modified shifter geometry and heightened fulcrum point translate to a shorter shift lever throw
Improved Shifter Feel: Eliminating the shift carrier and associated bushings drastically reduces "slop" and side-to-side play in the shift lever
Increased Precision: Mounting the shifter to the chassis allows for little to no variation in gear selection
Universal Fitment: Fits many BMW chassis with the provided base plate and hardware (see "Fits These Cars" for exact fitment information)
DESIGN
6061 aluminum, 4130 steel, and 316 stainless steel construction
A type-II black anodized finish
Adjustable self-centering spring
"Rally Style" shift lever
Spherical bearing pivot with maintenance-free brass insert
Product Development:
Our Chassis Mount Shifters are designed, engineered, tested and quality inspected by our Research and Development team at Turner. Nothing but the highest level of precision and quality through leading-edge product development technology including FARO laser scanning for reverse engineering and quality inspection, SolidWorks 3D CAD modeling, rapid prototyping utilizing our in-house 3D printer and rigorous long term product testing.
Turner Motorsport Chassis Mount Short Throw Shifter
Upgrade your BMW's shifting experience with the Turner Motorsport Chassis Mount Short Throw Shifter—the ultimate solution for precision, control, and race-inspired performance. Designed to eliminate excessive play, reduce shift throw, and enhance driver engagement, this shifter transforms your driving experience with a solid, direct feel that brings excitement to every shift.
Why Upgrade?
BMW's factory shifter assemblies are known for their vague and imprecise feel due to excessive play, soft bushings, and long throw distances. Traditional short shifters reduce shift length but often retain the factory shift carrier, which still allows flex and movement. The Turner Motorsport Performance Chassis Mount Short Shifter takes performance to the next level by completely removing the shift carrier, eliminating all bushing flex and driveline movement for unparalleled precision.
Unlike standard setups, this shifter features an elevated base that moves the fulcrum point higher, resulting in dramatically shorter throws and crisp, accurate shifts. The tall "rally-style" shift lever enhances leverage and positions the shifter closer to the steering wheel for faster gear changes. Additionally, an adjustable centering spring lets you fine-tune self-centering force for the perfect balance of resistance and smoothness.
Features & Benefits
Ultra-Short Throw – Optimized geometry and a raised fulcrum point drastically reduce shift travel for lightning-fast gear changes. Maximum Precision – Chassis-mounted design eliminates bushing flex and floating movement for a direct, race-inspired feel. Solid Shifter Engagement – Eliminates side-to-side play and imprecise gear selection for ultimate driver confidence. Adjustable Centering Spring – Customize the self-centering force to suit your driving style and preference. Premium Materials & Finish – Constructed from 6061 aluminum, 4130 steel, and 316 stainless steel with a durable black anodized finish for strength and longevity. Universal Fitment – Compatible with multiple BMW chassis using the included base plate and hardware (see "Fits These Cars" for exact applications). Race-Inspired Engineering
Designed for enthusiasts who demand the best, the Turner Motorsport Chassis Mount Short Shifter provides unmatched shift feel and precision. The spherical bearing pivot with a maintenance-free brass insert ensures durability and smooth operation, while the rugged CNC-machined construction withstands aggressive shifting and track abuse.
Take full control of your BMW’s shifting performance with Turner Motorsport’s ultimate short shifter upgrade—built for the road, perfected for the track.
Upgrade your BMW's shifting experience with the Turner Motorsport Chassis Mount Short Throw Shifter—the ultimate solution for precision, control, and race-inspired performance. Designed to eliminate excessive play, reduce shift throw, and enhance driver engagement, this shifter transforms your driving experience with a solid, direct feel that brings excitement to every shift.
Why Upgrade?
BMW's factory shifter assemblies are known for their vague and imprecise feel due to excessive play, soft bushings, and long throw distances. Traditional short shifters reduce shift length but often retain the factory shift carrier, which still allows flex and movement. The Turner Motorsport Performance Chassis Mount Short Shifter takes performance to the next level by completely removing the shift carrier, eliminating all bushing flex and driveline movement for unparalleled precision.
Unlike standard setups, this shifter features an elevated base that moves the fulcrum point higher, resulting in dramatically shorter throws and crisp, accurate shifts. The tall "rally-style" shift lever enhances leverage and positions the shifter closer to the steering wheel for faster gear changes. Additionally, an adjustable centering spring lets you fine-tune self-centering force for the perfect balance of resistance and smoothness.
Features & Benefits
Ultra-Short Throw – Optimized geometry and a raised fulcrum point drastically reduce shift travel for lightning-fast gear changes. Maximum Precision – Chassis-mounted design eliminates bushing flex and floating movement for a direct, race-inspired feel. Solid Shifter Engagement – Eliminates side-to-side play and imprecise gear selection for ultimate driver confidence. Adjustable Centering Spring – Customize the self-centering force to suit your driving style and preference. Premium Materials & Finish – Constructed from 6061 aluminum, 4130 steel, and 316 stainless steel with a durable black anodized finish for strength and longevity. Universal Fitment – Compatible with multiple BMW chassis using the included base plate and hardware (see "Fits These Cars" for exact applications). Race-Inspired Engineering
Designed for enthusiasts who demand the best, the Turner Motorsport Chassis Mount Short Shifter provides an unmatched shift feel and precision. The spherical bearing pivot with a maintenance-free brass insert ensures durability and smooth operation, while the rugged CNC-machined construction withstands aggressive shifting and track abuse.
Take full control of your BMW’s shifting performance with Turner Motorsport’s ultimate short shifter upgrade—built for the road, perfect for the track.
This product was last offered at the strikethrough price on
08-18-2026
This product was last offered at the strikethrough price on
08-18-2026
This product was last offered at the strikethrough price on
10-28-2026
This product was last offered at the strikethrough price on
10-28-2026
A full overhaul of your shift setup. Short shift upgrade featuring an exclusive N54 DSSR, poly carrier bushing and associated components to transform your driving experience.
The double-adjustable short shifter kit features both shift lever height and throw adjustment to dial in the exact shifter feel you are looking for. Paired with the N54 DSSR this kit features upgraded replacements for your entire shift assembly with a whole new shift carrier, bushings, lever, and selector rod. Did we mention this will work with any factory-style press on shift knob?
If you're aiming to install a short throw shifter setup or completely rejuvenate your shifting assembly, this comprehensive kit is your perfect solution. It leaves no aspect untouched, upgrading all components simultaneously, eliminating the need for troubleshooting later to address any play in your shifter. We've all experienced the frustration of piecemealing upgrades, only to find ourselves cobbling together the rest of the kit in a longer, more tedious process. With this kit, you can get it right the first time and avoid any disappointment.
Performance advantages:
Adjustable between a conservative short throw to an ultra-short throw
Ultra crisp shifter feel - quicker, more precise shifts
More engaging driving experience
Design:
CNC machined chromoly steel shift lever assembly with 304ss shifter ball
Nylatron bushings
6061 Bearing cup assembly with type 2 anodizing for an amazing look and corrosion reistance
Shift level is compatible with OE BMW and aftermarket shift knobs
Reduced deflection from the rigid DSSR
Kit Contents:
Shifter arm assembly - 25117545110
Shifter arm bushings - 25117528407
Bearing pins - (25117529078 and 25117529079)
Turner poly rear shifter arm bushing - (25111222015 and 25111222652)
Shift lever assembly - 25117555911
Shifter lever cap assembly
Short shift lever adapter
E8x/E9x DSSR - 25117524722
Upgrade Your N54 Shifting Performance with this Ultimate Short Shifter & Weighted Knob Kit! Take your 335i’s shifting experience to the next level with a perfectly paired set that delivers precision, speed, and a high-quality feel. This combo includes a fully adjustable short shifter kit and a Turner Motorsport weighted shift knob—everything you need to tighten up those shifts and make every gear change a joy.
E8X/E9X 335i/is N54 Short Shift Kit Engineered to perfection, this short shifter kit offers double adjustability so you can tailor both the height and throw to your exact preference. Unlike piecemeal upgrades, this comprehensive kit addresses every aspect of your shifting assembly, ensuring crisp shifts without any unwanted play. From a complete shift lever to upgraded bushings, this kit replaces all major components in one installation, giving you a fully refreshed shifting experience that works with any factory-style shift knob.
Key Benefits:
Fully Adjustable Short Throw: Fine-tune to your ideal throw length, from slightly shorter to ultra-short shifts. Enhanced Shift Feel: Faster, more precise shifts bring a new level of engagement to your drive. One-Step Installation: No need for extra parts or future troubleshooting—this kit has it all. Innovative Design & High-Quality Materials:
Precision-Crafted Lever Assembly: CNC-machined from durable chromoly steel and paired with a 304 stainless steel shifter ball. Corrosion-Resistant Components: 6061 anodized aluminum bearing cup and Nylatron bushings ensure longevity and smooth operation. Enhanced Stability: DSSR (Double Shear Selector Rod) minimizes deflection and provides a solid feel with every shift. Kit Contents:
Complete Shifter Arm Assembly (includes shifter lever, arm bushings, and bearing pins) Turner Poly Rear Shifter Arm Bushing Short Shift Lever Adapter E8X/E9X DSSR for consistent, precise shifts Installation Tips:
DSSR: Note the orientation of the factory selector rod before removal. To install, connect the two-piece DSSR to the transmission selector joint, aligning it in either 3rd or 5th gear position for ample workspace. Double Adjustable Shifter: Refer to the product page's installation tab for step-by-step guidance. Turner Weighted Shift Knob - 6 Speed Turner Motorsport’s weighted shift knob takes the standard BMW ZHP knob to new heights, combining a smooth, hefty feel with a refined design. Made from billet 6061-T6 aluminum and capped with a durable Delrin exterior, this 340g knob adds significant weight to each shift, reducing engagement time and smoothing out the overall feel. With precision CNC-machining, anodized finishes, and a clean OEM-style collar, this knob is as stylish as it is functional.
Premium Features:
Superior Build Quality: Solid billet aluminum core with a Delrin outer layer for maximum durability and comfort. Performance Weight: At 340g (nearly 180% heavier than stock), this weighted knob enhances shift engagement speed and smoothness. Anodized Finish with Turner Logo: Each knob is finished with a long-lasting Type II anodized coating and features an engraved Turner logo for a professional look. Together, the ECS Short Shift Kit and Turner Weighted Shift Knob make the ultimate upgrade, combining precision, durability, and a performance-focused design for your N54-powered 335i. Rediscover the joy of shifting and elevate every drive!
Bearing cup assembly allows for easy installation from inside of the vehicle
“Quick Change” between standard and “Rally Style” upper shift levers.
Enhance your driving experience with Turner's Weighted Shift Knob. Crafted from billet aluminum and Delrin, this knob offers improved shifting with its added weight and ergonomic design.
Upgrade your transmission's performance with Turner's Polyurethane Shifter Arm Bushing. Designed to reduce slop and improve shifting response, this bushing enhances your driving experience without sacrificing comfort.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
The Dinan short shifter provides shorter shift throws with a crisper and more precise feel than a stock shifter. Instead of retrofitting a stock BMW lever, with all of its deficiencies, Dinan has engineered this billet aluminum shifting system. Special features engineered into this unit include a two piece fully isolated stick assembly, exclusive integrated and dampened pivot cup with self lubricating pivot ball, counter balanced to reduce effort and exclusive polymer "Iglide" T-500 lower pivot bushings that are impervious to contamination. Featuring an adjustable pivot, which allows this shifter to fit both standard and M Series applications. All of this combined with a simple straightforward installation provides a professional level shifter. Provides a 30% throw reduction in E82 128i/135i, E9X 325i/328i/330i/335i, and E60 530i/545i/550i.
For over 35 years, Dinan has been America's premier tuning company, pioneering advancements in BMW modification while retaining a focus on balanced performance that preserves the original character and driving feel that a BMW offers. When you install a Dinan part on your car, know that it's not only carefully developed and tested, but that Dinan stands behind it with a four year, 50,000-mile warranty.
The Powerflex Black Series Shifter Arm Rear Bushing for BMW 3 Series, 5 Series, and Z Series is a high-performance upgrade, engineered for those seeking superior precision and durability in their vehicle’s shifting mechanism. Part of the Powerflex Black Series, this bushing is designed specifically for track and high-performance use, delivering exceptional stability under extreme conditions.
This rear shifter arm bushing upgrade is perfect for drivers who want the best in control, performance, and long-term durability, making it an essential component for serious driving and racing applications.
One of the most satisfying upgrades you can make to your BMW is to its factory shifter mechanism. By reducing the shifter's throw, you can give your manual transmission BMW a sportier, more precise feel. However, with so many different "short shift kits" out there, how can you be sure you're making the right decision? With the introduction of the Rogue Engineering OCTANE short shift kit, the choice is now crystal clear!
Rogue Engineering refuses to compromise with "lever substitution" as a method of short shift kit development. Rather than using actual test vehicles for their products, some companies actually dig through OEM factory parts diagrams to determine which factory levers can be substituted with others. This "lever substitution" method of introducing product is unacceptable. These shift kits have been developed and perfected through years of experience in proven short shifter technology, by Co-Founder, Ben Liaw. As longtime BMW enthusiasts know, Ben was single-handedly responsible for introducing and developing the idea of affordable, BMW factory-like, short shift kits for late model BMWs (BL/SS for those young enough to remember!).
Rogue Engineering idea of a short shift kit is not substituting levers in place of factory ones just because "they fit". Throughout the 80s until recently, BMW was notorious for using only a few specific shifter levers for their manual transmission vehicles. For other companies, making just a few "replacement levers" and offering them in place of those factory part numbers was an easy way of calling it a short shift kit. Unfortunately, for those companies, BMW started using many different part numbers making it more difficult to just "swap in a lever".
Rogue Engineering only develops it's short shift kit with test vehicles in their facility, testing numerous prototypes, offering others to test it before settling on its final design. They feel that this old school, real world testing is the best way when modifying OEM ergonomic, sensory-based controls.
One of the most satisfying upgrades you can make to your BMW is to its factory shifter mechanism. By reducing the shifter's throw, you can give your manual transmission BMW a sportier, more precise feel. However, with so many different "short shift kits" out there, how can you be sure you're making the right decision? With the introduction of the Rogue Engineering OCTANE short shift kit, the choice is now crystal clear!
Rogue Engineering refuses to compromise with "lever substitution" as a method of short shift kit development. Rather than using actual test vehicles for their products, some companies actually dig through OEM factory parts diagrams to determine which factory levers can be substituted with others. This "lever substitution" method of introducing product is unacceptable. These shift kits have been developed and perfected through years of experience in proven short shifter technology, by Co-Founder, Ben Liaw. As longtime BMW enthusiasts know, Ben was single-handedly responsible for introducing and developing the idea of affordable, BMW factory-like, short shift kits for late model BMWs (BL/SS for those young enough to remember!).
Rogue Engineering idea of a short shift kit is not substituting levers in place of factory ones just because "they fit". Throughout the 80s until recently, BMW was notorious for using only a few specific shifter levers for their manual transmission vehicles. For other companies, making just a few "replacement levers" and offering them in place of those factory part numbers was an easy way of calling it a short shift kit. Unfortunately, for those companies, BMW started using many different part numbers making it more difficult to just "swap in a lever".
Rogue Engineering only develops it's short shift kit with test vehicles in their facility, testing numerous prototypes, offering others to test it before settling on its final design. They feel that this old school, real world testing is the best way when modifying OEM ergonomic, sensory-based controls.
Tired of dealing with excess shifter slop and a mushy shifter? The Turner Shifter Rebuild & Upgrade Kits will restore your shifter's crisp feel and eliminate excessive movement that develops over time with wear. Included in this kit are all the common wear components and OE quality bushings that will give you a tighter shifting feel and will hold up like a day 1 BMW.
This kit is perfect to restore your driving pleasure!
See the included components under Kit Contents below.
This product was last offered at the strikethrough price on
05-15-2026
This product was last offered at the strikethrough price on
05-15-2026
This product was last offered at the strikethrough price on
05-15-2026
This product was last offered at the strikethrough price on
05-15-2026
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
This product was last offered at the strikethrough price on
05-15-2026
This product was last offered at the strikethrough price on
05-15-2026
This product was last offered at the strikethrough price on
10-28-2026
This product was last offered at the strikethrough price on
10-28-2026
This product was last offered at the strikethrough price on
09-22-2026
Elevate your MINI driving experience with this essential Short Shift Kit that significantly enhances performance. However, many short shift kit upgrades necessitate leaving out the assembly box cover due to the extended ball linkage. Unfortunately, this leaves the assembly box internals exposed to external elements, resulting in dirt accumulation and increased interior air and noise pollution.
But fear not! NM has the solution: a modified OEM ABS cover equipped with a powder-coated aluminum 'hump.' This unique design effectively covers the cut-out, sealing the assembly box interior entirely. The kit comes complete with the blue cover and necessary hardware.
Enhance your BMW's performance with the Torque Solution Short Throw Shifter, a premium direct replacement for your stock unit. Crafted with precision using CNC'd stainless steel for corrosion resistance and strength, this shifter offers a 30% reduction in throw and a 2" height reduction, optimizing your driving experience. Specifically designed for the 2004 model year with a black shifter console, this shifter accommodates the OEM shift knob and comes with a limited lifetime warranty.
Enhance the driving experience of your MINI F Chassis with the Quickshifter Short Shifter Kit. This kit is designed to improve gear shifts, providing a more precise and responsive feel. Crafted with high-quality materials, it offers durability and reliability, ensuring long-lasting performance. Whether you're on the street or the track, the Quickshifter Short Shifter Kit delivers smoother shifts and reduces shift throw distance for quicker gear changes.
Upgrade your MINI F Chassis with the Quickshifter Short Shifter Kit to enjoy improved gear shifting performance and a more engaging driving experience.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
This product was last offered at the strikethrough price on
09-22-2026
MINI F54 to F57 NM Short Shift Adapter is a must-have upgrade for your MINI, offering enhanced driving performance with a simple installation. This adapter, crafted from 100% CNC machined T303 stainless steel, installs on the lower end of the factory shifter, reducing travel by 20mm and retaining the OEM shift knob and its position. The NM Short Shift Adapter ensures smooth and precise shift engagement without notchy travel. Enjoy a quicker and more responsive shifting experience with this easy-to-install adapter, which comes with full step-by-step instructions.
MINI R52 R53 Short Shifter enhances the driving experience with its high-strength billet steel construction and nickel plating for superior durability. This performance short shifter reduces shift throw by up to 40% and lowers the shift knob height by 1 to 3 inches, depending on the model. Designed for enthusiasts seeking precision and speed, it ensures quicker shifting without significantly altering the overall driving feel.
This product was last offered at the strikethrough price on
05-07-2026
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
Enhance the shifting experience in your MINI with the Genuine MINI Gear Shift Lug (Part Number: 25117542693). This gear shifter box ensures smooth shifts by connecting to the shifter cables through the connecting terminals located in the front. Installed in the center console, it links the transmission cables via the counterbalanced selector. This replacement part is commonly needed to address issues with a selector exhibiting excessive play.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
Upgrade your Mini's manual transmission with this shifter base, designed to enhance shifting performance and durability. Easy to install under the center console, it connects seamlessly to the selector rod and shifting cable for smooth gear changes.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
In search of Genuine MINI F60 Shift Box Gear Selection? Look no further! This shift box gear selection is an authentic MINI part designed specifically for the F60 model, ensuring precise and smooth gear changes. Crafted with precision engineering and high-quality materials, it provides reliable performance and durability. Upgrade your MINI's shifting experience with this genuine shift box gear selection and enjoy enhanced driving pleasure.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.
MSRP stands for Manufacturer's Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller.