BMW is known for a lot of good things. Cupholders aren't one of them. Especially if you've been blessed with E9x or E6x cupholders, you know that replacing your cupholders can be the difference between a good date and a bad date.
E90 cup holders break. As these cars get older, your passenger is bound to get hung up on one of your cup holders and it will never be the same. When you pull the original assembly out of the dash, it becomes apparent that it is easier to replace the unit than repair it. That's where URO comes in - for a fraction of the OEM price, you can have a functional cup holder again in your E90!
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