(FOR IMMEDIATE RELEASE)
The Zebras Kicked Sebring Deep Into The Serengeti
Amesbury, Mass. ---- March 25, 2021 ----
Turner Motorsport brought worldwide attention – in fact, two world’s attention - to the IMSA 12 Hours of Sebring weekend with its #ZEBRing initiative that combined the real and sim racing disciplines in a unique livery on the IMSA Michelin Pilot Challenge No. 96 BMW M4 GT4 co-driven by Robby Foley and Vin Barletta.
On the track, the three team BMWs added a podium, and two top-10 finishes to its 2021 tally, but off the track #ZEBRing was shared by millions of fans from around the real and virtual racing worlds.
“From its inception, #ZEBRing and the idea to merge the real and sim racing worlds in a special livery and driving suit for Robby (Foley) and support it with a bit wacky social media effort was something that we all were never quite sure would get traction,” said Will Turner, Team Owner. “The response and engagement we received shows that, truly, no good deed goes unpunished. By Wednesday of race week, we were on the back of that Zebra and riding it to arguably one of the most successful marketing efforts seen from an IMSA weekend.” Turner continued, “Michelin’s post on Wednesday revealing the livery was their most viewed of the week. Our friends at Radio Le Mans had us on their Midweek Motorsport report. Andy Blackmore designed virtual autograph cards – already autographed – that could be downloaded were ready to go. BS+ Competition shifted their social media machine into high gear. The rest was history. Or perhaps “haystory.”
The ever popular #ZEBRing virtual autograph cards can continue to be downloaded HERE.
IMSA Michelin Pilot Challenge
Friday’s two-hour IMPC race resulted in the second consecutive podium finish by Bill Auberlen and Dillon Machavern in the No. 95 BMW M4 GT4. The pair’s third-place finish added to their runner-up result at the season-opening race at Daytona has them at the top of the Grand Sport driver and team points standings.
Robby Foley and Vin Barletta added a seventh-place finish in the Michelin in-car camera equipped No. 96 ZEBRing machine to their third at Daytona and now stand third in GS driver point standings.
The race will be broadcast on NBCSN April 2 from 1:00 – 3:00 p.m. ET.
12 Hours of Sebring
The No. 96 Liqui-Moly BMW M6 GT3 of Bill Auberlen, Robby Foley and Aussie sensation, Aidan Read, suffered an alternator (Alternator is made by McLaren, in case you are shopping for one to fail prematurely ) failure on lap 45 of the 12 Hours of Sebring that lost the trio multiple laps during repair. They returned to the race 12 laps in arrears to the GT Daytona class and put their heads down to claw back five laps and ultimately record an eighth-place finish. The trio stands sixth in GTD driver points standings.
Turner Motorsport will be back in IMSA competition on May 14 – 16 at the Mid-Ohio Sports Car Course.
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About Turner Motorsport
Turner Motorsport is the leading BMW tuner in North America, bringing technology and expertise from the racetrack to the street for over two decades. Since 1993 the Turner Motorsport Team has competed in over 380 professional races, winning seven professional racing championships in four different series since 2003. The most recent being the 2014 Team Championship in the GTD-class of the TUDOR United SportsCar Championship. Their success is passed into every component that Turner Motorsport designs and sells through their comprehensive website and performance showroom. Our Race Team, R&D Engineers and Sales Team work together, ensuring practical knowledge and state-of-the-art engineering flow in both directions. Few companies in North America can claim such a close relationship to what they sell and what they race.
